- To make immediate sale
- To notify about product availability
- To guide sales force by building awareness of product or service among retailers
- To introduce a new price
- To create a fame for service, reliability, credibility
- To maximize market share
- To modify existing product or service appeals
- To inform about the availability of the product and let customer remain up to date
- To develop international market, if any
- To increase about the frequency of the product usage
- To build brand equity
- To effect impulsive buying action
- To increase the number of target audience
Sunday, 25 May 2014
Objectives of Advertising
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